The values come into practice in how we work together as a team, but also in how we work with and think about our interactions with our vendors, partners, and customers. The values are, like with many companies, our guiding principles for how we want to conduct ourselves and the way that we think about what we value. Please let us know why your company values are important and how they play out practically for your customers? Folio by Amitree lives inside your email. Our product now benefits anybody who is managing their work by email – folks who are effectively forced to use email as the solution to manage complex projects, processes, or clients – as email still dominates the business communication world. We started there, but we’re not limited to real estate, and it’s a very natural evolution to take the same great features that save real estate agents time and make them available to all professionals. We have been executing from there in terms of expansion. But, more importantly to us, it’s loved and highly rated by our users. Our product, Folio is currently used to manage about 40% of all the real estate transactions in the United States. To solve this issue, we decided to start in the real estate space and have been fortunate to have had a lot of success. It was unfortunate in my mind that he was spending so much time doing work that wasn’t the sort of work that made him most valuable – and I saw a lot of parallels for many other professionals. So, I looked at this and was a little distraught because I thought my real estate agent was a valuable and important person. That means, we need to spend our time doing work that is uniquely human. Not to be too weird and dystopian, but if the robots are coming for our jobs- we kind of must contend with that. They hold us back from having the most fulfilling professional experience and being as valuable as we can be. We have inefficiencies in how we go about our work, those inefficiencies end up taking a disproportionate amount of time. I understood right away that this was not a real estate-specific problem – it’s a modern work problem. He was spending his time on tedious administrative work that wasn’t really great use of his time and obviously not the reason he gets up in the morning. What I observed as we went through the process was that our agent spent a significant portion of his time, maybe even most of his time, doing work that isn’t the work that made him valuable. When my wife and I bought our first home we had a positive experience overall, but you know, being an entrepreneur and a software engineer- I saw a lot of problems throughout that process.
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